5 Tips to Look Beautiful in Bollywood and Bridal Sarees

When we say ‘Bollywood’ what comes to your mind? Undeniably the bold colors, the extravagance and glamor in harmonious outbursts, glitter, vermilion and everything that pleases the eye. Bollywood, as an integral part of young India, is as true to its glorious culture and heritage as the nation itself. When the whole world wants to pursue the west in fashion, cuisine and machine, Bollywood has made its own remarkable identity by enhancing its uniqueness and not just embracing the mad pursuit of Hollywood but fusing them with modern art.

The sole idea of an Indian beauty is not just in ‘big-eyes’ but also in the traditional attire of elegance – the Indian Saree! The history of saree dates back to the Rig Vedic age and is stated to be the oldest form of ‘fashionable’ apparels. Saree, is still the oldest attire in existence and an average woman in India wears it every single day. Getting into jeans and shirts surely seems a better option for our lives in the fast lane but when it comes to any festive occasion, a saree is a must wear for any Indian women irrespective of ethnicity, religion or race. A saree is not just another piece of clothing but a lifestyle wear in which lies a whole clothing experience.

Here are five tips to look absolutely gorgeous in Bollywood attires, sarees or any Indian ethnic wear because we know how acknowledged the beauty of it is all around the world – Madonna herself promoting the ‘bindis’ and Pussycat Dolls wearing Indian ethnic wear on the red carpet. To brief it up, even the western world along with the western stars are getting highly inclined towards this exotic oriental lifestyle.

1. First Things First – Indian apparels speak elegance, sophistication, colors and decency. Make sure the attire fits perfectly and matches your skin tone. Just because its Bollywood doesn’t mean you go too loud with it, wear it comfortably to match your personality. It should flatter your body shape. For example, fabrics like chiffon and georgette would compliment pear-shaped bodies, silk would suit the overweight’s and net fabrics does justice to voluptuous ones, slim ones look ravishing in cotton and organza.

2. Shoes are as important as the wardrobes are. It is the prime-highlight of Indian panache. The height of the heels determine the draping and the bottoms which completes the look altogether. Since bridals and sarees are extravagant get ups, simple yet elegant heels, glittery golden or silver would do justice to it. Don’t forget to have clean and also manicured nails, the difference will be explicit. Do not forget the statement that a woman carries the dress but the shoes carry the women.

3. Accessorize – Accessories add a whole new story to a traditional get-up. Accessorizing in a saree depends on the designs it has. A simple saree can go with any number of accessories but if the saree is fancy enough to do its own talking then one must opt for minimum accessories. Jewelry adds grace to the elegance. Specifically select the best matching ones and effortlessly it will look amazing. There are so many jewelry brands in India promoting the look going with sarees, bridals, lehengas etc. Therefore, it is hardly a hair-splitting problem when it comes to accessorizing, however your sense of style will be reflected upon. Accessorizing isn’t just about the gold or diamonds carved in your body. What you ‘carry’ along with how you carry yourself is also a determining factor to your overall look. Elegant bag or clutches does wonders to complete one’s accessory. Nothing casual but plain sophistication is the fashion mantra for sarees, lehengas and bridals.

4. Make-up Bollywood Style – Make up in India is a prioritized ritual. No way can one avoid it in her bridal day. Bollywood’s signature look is bold and beautiful. ”Beauty lies in the eyes of the beholder” is taken in the literal sense here amidst the Indian glamour. Bollywood songs about his beloved will find mention about the ‘kajal’ smeared eyes and it is not just because the look is irresistible but also because it’s almost natural to associate Bollywood with beautiful eyes and make up. Black is the basic color to be used in the eyes and blending with colors that matches the outfit is a go-for-it! Glitters and shimmers add another prime-highlight. Using the right shade of foundation and complexion powder to conceal any irregularities is a must. Flawless dusky complexion is a Bollywood stereotype. Lips can vary from nude to pink to red, it’s all your call. If you want eyes to be the striking focus you need to go easy on the lips with nude or light pink, the way sisters Kareena Kapoor and Karishma Kapoor did on their wedding day. Aishwarya Rai too kept her make-up simple yet she looked stunning in red saree and red lips. Vidhya Balan wore a traditional south Indian red saree by Sabyasachi and accessorized heavily with gold jewellery and sindoor. Irrespective of any exception no-one can go wrong in Indian attires with beautiful make-up.

5. ”The Hair is the Richest Ornament of Women”- Martin Luther couldn’t have been more correct because in India it is still considered so. Nice-long hair with a saree is truly a gorgeous fashion statement for Indian women. Long hair is associated with femininity in India. No matter how the feminists take it, long hair is the picturesque beauty of a ‘Desi girl’. The one-side parting can be the best hairstyles with saree; the classic bun has also been timeless hairstyles for formal occasions esp. in the Indian weddings. There are many hairstyles to choose from for the traditional look; even straight hair looks boldly beautiful with silk sarees and magnificent curls with bangs look gorgeous. But it is to be noted that bridal hairstyles are incomplete without bridal or bollywood accessories like beads, jewel hair combs, jewel hair pins, maang tika, brooch, flowers, gajra and strands of pearl comprising hair accessories that adds inspirational elegant look.

So here we conclude the five ultimate tips to look amazing in Bollywood bridal sarees. No one can deny how inspiring and classic you will look if you follow the above mentioned tips to compliment your traditional wear. Celebrities like Vidhya Balan, Aishwarya Rai and Kareena Kapoor etc have shown superiority of traditional classics over western short dresses. Get the look and mesmerize the crowd… feel golden in the country that is titled “the golden bird”!

Marketing Systems for Retail Shopping Centres

When you lease or manage shopping centres, the marketing of the tenant mix to optimise sales will be a constant focus for you. In this economic climate the tenant mix should be shaped and comprehensively marketed to the shopping demographic and community that visits the centre. In this way the property manager helps the tenants to optimise sales and therefore minimises vacancy threat. In the end result the landlord benefits with a successful shopping centre.

So every shopping centre should have an established Marketing System and Plan for the coming 12 to 18 months. It is a ‘rolling’ process where things are planned and implemented to maximise the shopper interest and the sales results. This ‘plan’ should be incorporated into the business plan for the property.

The shopping seasons are ‘planned for’ well in advance, utilising tools and concepts such as:

  • Stimulate the shopper interest with contests and celebrity visits to the property on peak shopping days – that is usually Thursdays to Saturdays.
  • Let community groups set up booths in the mall to promote donations, membership or contributions
  • Let some of your retailers set up special selling areas in the mall to complement sales and add to shopper interest
  • If the local community is impacted by tourism or holiday shoppers, incorporate that focus into your marketing plans
  • Build on the identity of the shopping centre by branding ever piece of promotional material with the ‘name’ of the shopping centre.
  • If your property is located near rail stations, airports, or bus depots, make sure you are advertising in those locations for both your property and the tenant mix.
  • Develop flyers to drop into letterboxes in your shopping demographic
  • Every shopping bag should get a flyer or ‘bag stuffer’ of another offer or contest
  • Have complementary tenants cooperate with each other for extended selling across the core theme (e.g. ladies fashion can be cross selling across shoes, clothes, cosmetics, and jewellery)
  • Get students from the local school or college to display their art as part of an annual competition.
  • Involve local radio, TV, and newspapers with your shopping centre events. You may need to run some adverts to get their interest or involvement
  • Research your shoppers 3 times a year to identify what they are looking for in product offering and tenant mix
  • Split the shopping year into a series of special promotions such as shoes, eating and drinking, household appliances, jewellery, electrical goods, computer and gaming, and fashion.

When you think about it, there are some good reasons to promote the property; understand the community and then tap into their needs.

To Buy Jewellery Online Or Not to Buy Jewellery Online?

The past decade has seen a steady increase in the number of people shopping online: they’re increasingly buying everything from books to TVs to groceries on the internet. This boom in home shopping online has revolutionised the way we live and shop, but it has to be said that it has affected some sectors less than others. With food, TVs and white goods people really know what they’re getting: they know the bread will taste nice because it’s the bread they usually buy and they know the new washing machine will match their kitchen because it’s white like the fridge. With other goods, though, there has been a marked reluctance to make the jump to regular internet shopping: consumers are still reluctant to buy jewellery online and clothes.

This is really because choosing clothes or jewellery isn’t as simple as decided which brand of soup you want to buy. Your style (and size) changes depending on the season and how you’re feeling, so you like to try things on. This is why, although online shopping for jewellery and clothes is on the increase, it hasn’t taken off quite as much as purchasing in other sectors.

The fact that you can’t try it on first when you buy jewellery online shouldn’t necessarily mean you give up on the idea altogether. There are lengthy descriptions of items including images, so you can be sure of the level of quality and the material you’re getting. The vast majority of online shops also offers a returns policy for internet shoppers. This means that if the item you buy wasn’t quite what you had in mind you should be able to return it without any hassle. But do check this with the online shop before making a purchase.

Another advantage of using the internet to buy jewellery online that is frequently overlooked is that it can be done from your own home or office. This seems like a statement of the obvious, but consider the implications of this. Not only do you save an incredible amount of time from not having to go to the shops, battle through the traffic, find somewhere to park and all the other associated inconveniences but it allows a greater degree of subtlety and privacy. Therefore, if you are buying jewellery for a surprise gift there is no need to explain away trips to the shopping centre and tell anyone what’s in the bag.

Although the internet shopping boom hasn’t quite extended to jewellery and clothes fully, it is certainly time people considered the option more. It’s easier, faster and simpler than going into the shops and allows that extra subtlety to make the perfect surprise even more surprising.