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To Buy Jewellery Online Or Not to Buy Jewellery Online?

The past decade has seen a steady increase in the number of people shopping online: they’re increasingly buying everything from books to TVs to groceries on the internet. This boom in home shopping online has revolutionised the way we live and shop, but it has to be said that it has affected some sectors less than others. With food, TVs and white goods people really know what they’re getting: they know the bread will taste nice because it’s the bread they usually buy and they know the new washing machine will match their kitchen because it’s white like the fridge. With other goods, though, there has been a marked reluctance to make the jump to regular internet shopping: consumers are still reluctant to buy jewellery online and clothes.

This is really because choosing clothes or jewellery isn’t as simple as decided which brand of soup you want to buy. Your style (and size) changes depending on the season and how you’re feeling, so you like to try things on. This is why, although online shopping for jewellery and clothes is on the increase, it hasn’t taken off quite as much as purchasing in other sectors.

The fact that you can’t try it on first when you buy jewellery online shouldn’t necessarily mean you give up on the idea altogether. There are lengthy descriptions of items including images, so you can be sure of the level of quality and the material you’re getting. The vast majority of online shops also offers a returns policy for internet shoppers. This means that if the item you buy wasn’t quite what you had in mind you should be able to return it without any hassle. But do check this with the online shop before making a purchase.

Another advantage of using the internet to buy jewellery online that is frequently overlooked is that it can be done from your own home or office. This seems like a statement of the obvious, but consider the implications of this. Not only do you save an incredible amount of time from not having to go to the shops, battle through the traffic, find somewhere to park and all the other associated inconveniences but it allows a greater degree of subtlety and privacy. Therefore, if you are buying jewellery for a surprise gift there is no need to explain away trips to the shopping centre and tell anyone what’s in the bag.

Although the internet shopping boom hasn’t quite extended to jewellery and clothes fully, it is certainly time people considered the option more. It’s easier, faster and simpler than going into the shops and allows that extra subtlety to make the perfect surprise even more surprising.

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